What is Search Engine Optimization?
Search engine optimization (SEO) refers to improving the visibility and ranking of a website in search engine results by adding content that search engines look for.
There are many factors that influence search engine rankings, such as high-quality content and backlinks from other websites.
To change SEO settings, follow these steps:
1. Click on "Website Settings".
2. Klikkaa ’Click on "Website Condition and SEO".
On the SEO and Optimization tab, you will find the following fields:
Title:
The title serves as the default title for each page of your website. However, it is better for search engine indexing if you give each page its own unique title.
Language:
Select the language of your website.
Description:
The description is a summary of your website's content. Search engines display the description in search results. It should be concise, informative, and under 150 characters.
Keywords:
Keywords are words and phrases that help search engines associate your website's content with relevant search queries. Use keywords consistently throughout your website, including in the content, page titles, and SEO settings. However, avoid keyword stuffing. It's also important to update keywords regularly to represent your website accurately.
For individual page SEO optimization, follow these steps:
Each individual page requires some definitions for search engine optimization. You can set the page title and description as follows:
1. Click on the ⋮ button.
2. Select "Edit Page Settings".
3. "Title in Navigation" is the title of the page that appears on your website.
4. "Title in Browser" can include additional information about your website, such as "Cruises on Lake Saimaa - Book Now!"
5. "Page URL" is the URL address of the page, such as "www.yourwebsite.com/cruises".
6. "Page Status" allows you to hide a specific page while the rest of the website is published. Set the status to "Inactive" if you want to hide the page.
7. "Keywords" Add a few descriptive keywords related to the page. Avoid repetition and using too many keywords.
8. "Description" is a short description of the page. It appears in search results, so make it concise and informative.
